Remember the campaign with the chihuahua jonesing for Taco Bell? A Grand Rapids agency thought their idea got ripped off and won their trial in Michigan a few years ago. Taco Bell then sued their agency in California, and it ended up on appeal there, and on Monday, Taco Bell lost, yet again.
What was a $30 million verdict, with $12 million in interest, continues to tick-tick-tick up with new interest, the final tab running ever higher. TB should bring back the 99 cent double decker taco, sell a few dozen million and settle this thing.