Saturday, January 10, 2009

Adventures In Marketing Etymology: Prescription Drugs v. Anne Hathaway

Watching football today, I saw a commercial for the prescription medicine Januvia, which treats Type 2 diabetes.

Which then prompted me to think of Genovia, a major pear exporter and the home of Princess Mia Thermopolis.

I'm thinking that when marketing companies are paid big money to create brand names for medicines, perhaps they should have someone on staff who reads teen chick lit, or at least can do a Google.

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